As well shown through the HBO MAX case,
Once a simultaneous release of films in VOD and a movie theater take place, It will revolutionize the whole industry.
Streaming service is being interpreted as a threat to a movie theater.
I think different.
A movie theater can take advantage of streaming service.
Why is streaming a threat to a movie theater?
It can be a huge opportunity for them to save IP expenses.
A little trick can make a different scene.
1. Downsizing & Premium Strategy
Almost all movie theaters are so damn big just like all the other theaters across the world.
New structure and size for max 10 people will be optimal. Just like Megabox Boutique Premium (for 8 people theater) in Korea.
It may save a lot of money by buying projectors and speakers for small theater than buying fews for big one.
It minimizes people issue and problems like noise, seat kicking, cell phone flashing etc.
Be a collection of private and premium theaters, to make it feel like exclusive theater rental.
There would be a new system embodying the followings
-A smart projector connectable with user's smart phone so that a user can use his/her streaming service in the phone to play a movie
-A smart speaker sharing the same feature as above
having two above, the user will be able to choose & control the whole movie theater using a cellphone
By doing so, a movie theater can provides (1) value that streaming service cannot provide, (2) create a new service that have never existed (3) utilize the streaming platforms
most importantly, (4) can save a tone of money by saving content revenue sharing. People pay on behalf of you.
Downsizing & Connectivity are the two strategy that a cinema must execute in order for the new world.
I, VOD SUITE, saw and witnessed the future and am already working on.
VOD SUITE contains the following features
(1) Streaming Service + Movie Theater with smart device as a remote controller
(2) User uses a his/her streaming platform ID/PW to play a movie she/he wants
(3) User can watch Netflix, Disney +, HBO MAX, Amazon Prime TV, Hulu and etc.
(5) Price will be charged hourly
(6) 0 expenses for a movie or content because users directly pay to Netflix on behalf of you.
Our business model will be the beginning of the new cinema.
Streaming platforms should also re-consider their jurisdiction over offline distribution, just like a movie theatre for OTT original movies.
Online streaming and Offline theater will be combined in the future